Dajiang is a very influential brand at home and abroad. I think there is no need to introduce it. I believe many people have their products.
But what we want to talk about today is not the specific product, but the design of their new flagship store in Hangzhou.
The style of the entire flagship store is mainly simple, the space is bright and transparent, and low-key and friendly ▼
Regular and elegant display design, rigorous spatial layout, clean and elegant color matching create an ethereal atmosphere. After exploring the store for a period of time, the unique feature of this flagship store is the combination of minimalism and functionalism. The most important thing is to be close to people and interactive.
Let's talk about the design of the flagship store in detail according to the different functional areas in the store.
First of all, the exterior facade adopts a large area of highly transparent glass exterior wall to strengthen the connection between indoor and outdoor, and make the whole space feel more transparent.
The most eye-catching indoor area on the first floor is the fully transparent "flying area" below. This demonstration method is the first time in many flagship stores in Dajiang, which enhances the interaction atmosphere between people and products.
Next, let's take a look at another important part of the room - Product booth ▼
ehind the booths of this series, there is a row of "explosive pictures" that geeks will be excited to see.
The exquisite UAV parts are arranged one by one in the log frame, with a unique structural and artistic beauty. The display logic of all the booths is mainly based on the product lines, so as to build a small ecology of product lines.
Display area of handheld equipment products in Dajiang ▼
On the wall is also the explosion diagram of the handheld PTZ, and an advertising light box is added, which directly expresses the use way of the handheld PTZ.
This kind of display can form a regular functional area visually, and can facilitate you to quickly touch relevant accessories and accessory equipment. In terms of experience, the product experience and linkage are very strong.
This kind of display can form a regular functional area visually and facilitate customers to quickly touch relevant accessories and accessory equipment. In terms of experience, the product experience and linkage will be very strong with the lighting of the environment.
For ceiling lighting, the left UAV area adopts the light film system + track spotlight. The light is diffused through the white film, simulating a uniform and transparent natural light effect, making the whole open space in the room more bright and transparent. The right PTZ and motion photographing equipment use embedded spotlights for centralized lighting of the table, so that customers can better focus on the products.
In addition, the design of the stairs is also very simple, and there is a flexible space reserved on the side of the stairs.
Through the stairs to the second floor, the products here are basically professional products, both in size and complexity, have risen to a higher level. The second floor is also designed as an open space. There is a "workshop" space for holding salons or classes, which can also be used as an after-sales ▼
The product display cabinet also continues the same design style as the booth. The elegant wood veneer and the layers at both ends are not to the top, which look very delicate. The lighting style of the bottom floor is also used. The product display area uses the light film light guide plate as the main lighting, and the cashier area uses the embedded ceiling puck light to provide lighting.
The cashier and unpacking area are designed in an integrated manner, which is more convenient for customers to unpack after shopping.
In general, the overall appearance and form of this flagship store are very simple, but the space design team endows it with rich functionality through ingenious methods.
Whether it is a product booth, a flight area or a service area, the design of these spaces is actually weakening the "nature of shops", strengthening the experience of consumers, and thus enhancing the communication with consumers.
There is also a product technology center in the store, which can answer various technical questions for users. It even launched after-sales services such as "quick repair and quick change" and "Xpress on" to make you feel convenient to the greatest extent.
There are many lamps and lanterns in the shops If you have any questions, please consult seeposh.
The information comes from the network. If there is infringement, you can contact to delete it
